Spartan Ventures
A modern structure for Spartan Athletics
Spartan Ventures is a new non-profit, tax-exempt corporation created to advance, promote and support Michigan State Athletics, strengthen long-term competitiveness, expand opportunities for student-athletes and bring an innovative business approach to benefit fans, partners and campus and community stakeholders.
Momentum + Media
Spartan Ventures in motion
Spartan Ventures launches a new era for Spartan Athletics
A flexible structure designed to strengthen revenue growth, expand opportunities and support long-term competitiveness for Michigan State Athletics.
Read ArticleMichigan State Athletics, MSUFCU Announce Groundbreaking Jersey Patch Partnership Agreement
Michigan State Athletics and MSUFCU have announced a groundbreaking 10-year jersey patch sponsorship, further strengthening a dynamic partnership that is interwoven between the two organizations.
Read ArticleBoard of Directors named
Spartan Ventures seats a seven-member board to provide strategic oversight, fiduciary responsibility and disclosure.
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Innovation & Alignment
Spartan Ventures positions itself to operate with strategic innovation while remaining connected to Michigan State University's values and the collegiate model.
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Operational Flexibility
A non-traditional structure with private-sector advantages and the ability to move with greater agility.
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Enhanced Support for MSU Athletics
Enhanced revenue generation activities by Spartan Ventures and its subsidiaries will support all sport programs and internal MSU Athletics student-athlete support units (sports medicine, compliance, etc.) which will remain under university oversight.